My favourite definition of integrity is: “doing the right thing when no-one is watching”. I strive to embody and deliver integrity in everything I do. Trusting yourself and those you work with is a huge part of feeling aligned and comfortable in your business – and integrity is the core around which trust is built.

My personal belief is that heart-aligned businesses are one of the most potent forces for good in our world right now. It is my privilege to play even a small part in that movement; in helping entrepreneurs empower themselves, their clients, their team members and their communities and families.

I believe our mutual success lies in collaboration, community and kindness – not competition, pulling each other down or using nefarious marketing tactics based on fear. I choose to work with those who are committed to growing and focused on contributing to positive change in the world.

Those of us who have chosen the entrepreneurial path are without doubt some of the most ambitious and driven people we’re ever likely to meet. Whilst that powerful desire provides huge momentum, the downside can sometimes be that we never feel satisfied with where we are, are always comparing ourselves, and constantly hanker after More.

Despite the pervasive marketing spiel to the contrary, I’ve found it to be true that building a sustainable, profitable and enjoyable business takes time – but that’s not necessarily a bad thing! I therefore strive to help my clients actually enjoy and fully participate in each step of their journey.

In the race to make maximum profit with minimal effort in business, there is often the temptation to ‘half arse’ things (as we Brits would say). 

Whilst there is 100% a place for doing things in the most cost-effective agile way, there are also some solid foundational business principles which stand us in good stead for sustainable scaling of a business in the future. I endeavour to advocate for these practices – both in my and my clients’ businesses – so we avoid having to reinvent the wheel and change the same systems and processes every six months!

Laying strong foundations, selecting tech and team members with intentionality, and optimising decision-making through accurate metrics all ensure growth is achieved with real peace of mind.

Leading your team with courage, fostering real relationships with collaborators, and serving clients from a deep sense of integrity are essential for staying the course long-term. 

Whilst we’ll always have days that make us want to crawl back under the duvet, it’s usually our friends, mentors, coaches, colleagues, team members, clients and partners who pull us out of the slump and remind us how to smile. 

With that in mind, I strive to bring positive energy and a sense of fun to everything I do, and invite a sense of openness, exploration and authenticity to the teams I work with.