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Hey, I’m


Sustainable Business Growth Strategist, Coach + Certified OBM® 

I help female entrepreneurs grow thriving, financially successful businesses that bring joy and positive contribution to the world. 

What   Do  You  Need?

Choose your pathway below:

Not sure?

Book your complimentary 30min Virtual Coffee Chat to find out more + select the perfect option for you + your business:

Tell me, Friend…


Are you dreaming of that next, juicy level in business – but not sure how to get there?

Burnt out from the weight of having to figure it all out alone?

Yearning for more freedom, more ease, more flexibility – but too darn busy keeping the lights on to focus on the bigger picture? 

I  see  you.

You’re in the right place.

Easier days are on the horizon.

It’s all completely doable.

All you need to grow from here is a little space, time and trusted support.

You got this!

Before I started working with Chelley, I was overwhelmed and exhausted by constantly switching between all the tasks in my business and trying to do them all simultaneously. It made me nervous to attract more clients, as I was worried about burning out and not being able to deliver my services consistently. It led to a feast-or-famine cycle that felt unsafe.

I knew I needed to grow my team and implement systems in order to grow, but I wasn’t sure how to do that when I was constantly in the weeds of my business.

With Chelley’s help, I began to envision myself in a leadership role + realized I could develop sustainable growth for my business without having to constantly be its only energy source.

Together, we mapped out important business systems and implemented projects with her constant support, reminders and encouragement along the way. 

My business is almost unrecognizable (in a good way!) from when we started…the systems we developed have brought true consistency and financial stability and in the last two years, we’ve gone from doing €70k to €200k a year.

Originally, I thought I wanted to create digital products that would allow me to step away from the business… but now my goal is building a supportive team to serve our clients and being empowered in my role as the visionary and steward of the business, delivering an even higher level of service.

These days, I feel like my business supports me and my team as much as we support it!

I would highly recommend working with Chelley if you want to begin those growth projects in your backlog that you know can take your business to the next level. 

She is exactly who I needed to work with – and is also a truly lovely human!

Allison Grant-Lounes

Your Franceformation

The path of business ownership is not an easy one – but it is incredibly rewarding.

Your passion and hard work have got you to where you are today.

And you’ve made it this far – let’s celebrate for a moment! 

High  Five!    You’re   Amazing!  

Now – naturally 😉 – you want to take things to the next level, and create that easeful lifestyle you’ve always dreamt of.

But it can be hard to figure out how to do that,

when you’re already working weekends and evenings…

trying to keep tabs on every.single.task

juggling clients, projects, marketing and finances.

Just the thought of adding one more task to your overflowing plate makes you want to explode! Am I right?! But you know what…


I   110%  understand.

Let’s take a step back for a moment – it’s time for a refresh.

If you want to go to the next level, and do it with less hassle and more fun…

you have to accept that what got you here won’t necessarily get you there.

Imagine For a Moment…

⟡ Being able to breathe again. 

⟡ Filling your days with the soulful work you love.

⟡ Having crystal-clear direction, a set of juicy goals + the unshakeable self-belief to make them happen.

⟡ Knowing deep down you’re finally doing the work you were put here to do.

⟡ Supported each step of the journey by a trusted, experienced ally.

⟡Your team happy, productive and focused,

⟡ Operations running like clockwork,

⟡ Finances abundant, clear + organised,

⟡ And Burnout a thing of the distant past.

For years, I had a vision in mind for my business. I knew how I wanted it to look and feel. I knew I had the knowledge, the passion and the drive to deliver content. I also knew I didn’t have the creativity or organizational skills to bring it to life alone. I’d hired numerous other professionals and they too could not capture what I was seeking. Then I met Chelley.

Chelley listened to me and immediately grasped the direction of my business. Together, we’ve built on my ideas, vision & desires and elevated the business into something I’m truly proud of.

Chelley listens, really listens. She is patient, kind and so supportive – a skilled practitioner who uses her gifts to create amazing results. My membership site was only a dream when I knocked on Chelley’s door but by working with her it became a reality. I am proud to be the person behind my brand.

Chelley is a true gift and I trust her implicitly. I can’t imagine working in my business without her!

Pam Richardson

Money Mastery with Pam


The  Key  is  to  Work  Smarter,  Not  Harder.

Use strategy + organisation to create ease + flow.

Get intentional about where you’re going, what you’re doing + why you’re doing it.

Give yourself the time + space you need to fully step into the CEO role.

And learn how to enjoy your business again.

Whatever you need, there’s a way to have it.

Whatever you’re confused about, it’s figureoutable.

And  you  don’t  have  to  do  it  alone.

Give yourself the gift of trusted partnership – for today, for tomorrow,

and for each twist and turn along your business journey.

Not sure?

Book your complimentary 30min Virtual Coffee Chat to find out more + select the perfect option for you and your business: